University of Rwanda -Summarized branding guidelines

Who is this booklet for ?

Anyone at University who communicates on the university’s behalf should find this booklet a helpful and inspiring resource.
Department leaders can use this guide as a platform to focus their initiatives. Lead
communicators can use it to provide examples for the creation of new, impactful stories.

Writers can use it to draw inspiration when they create stories about the achievements of their individual departments. Designers can mine the rich veins of typography, color palettes, photography and design elements to give life to their creations.

What will this booklet help UR do ?
We all want to tell a compelling, forward-thinking story about University of Rwanda experience.

While there are many different internal and external audiences, the tools in this book should inspire each of us to take part in the UR story, and to collectively and individually benefit from being part of it.
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